Sony Music Entertainment Australia’s sporting division just got a whole lot more iconic.

The music major has signed on rugby league greats Johnathan Thurston and Andrew Johns to its Parade Sports Management division.

The brand ambassador arrangement with Johnathan Thurston, who has made The Cowboys the most popular team on Fox Sports this season, is a first for both parties: it’s an exclusive JV with his long-time manager, Sam Ayoub.

As an exclusive brand ambassador for Parade Sports and Sony Music Entertainment, Thurston will “represent Sony Music, along with its artists, live events and other activities.”

Additionally, Parade Sports will work with Sam Ayoub in sourcing endorsement and other commercial opportunities for Thurston.

Johnathan Thurston said:

“Denis and I really hit it off when we met in the Queensland State of Origin Camp over a decade ago, and we have always had a strong bond through sport and music. I’m also really excited about Parade Sports working with my manager, Sam, on helping further my career off the field.”

Denis Handlin AO has been serving as a Mentor of the Queensland State of Origin team for over a decade. Through his connection with sports he has seen Thurston inspire and mentor up-and-coming players over the years.