Concert-goers might soon be able to walk into a venue without waiting for a ticket to be scanned.
That’s according to a new partnership between Live Nation and Ticketmaster, who have invested in Blink Identity. Through its face-recognition technology, Blink Identity claims to be able to identify people walking by in “half a second”.
“We will continue investing in new technologies to further differentiate Ticketmaster from others in the ticketing business,” Live Nation told investors last week.
Blink’s military-style technology will allow fans attending Live Nation-promoted shows to associate digital tickets with their image, enabling them to simply walk into a show. It could also alert security if a “bad actor” shows up at the venue and prevent them from entering.
“[I]dentity-based ticketing has been a core area of investment for Ticketmaster over the past 3+ years,” a Ticketmaster representative told Fast Company.
Co-founded by Mary Haskett (CEO) and Alex Kilpatrick (CTO), Blink Identity cut its teeth on large-scale biometric identification systems for the military. Following their run through involvement in the Techstars Accelerator program, Haskett and Kilpatrick are turning their focus to the commercial market.
Live Nation is expected to roll the technology out at its owned and operated venues first, which include Heineken Music Hall in Amsterdam, House of Blues Las Vegas and the Palais Theatre in Melbourne. Live Nation took over the lease to operate the historic St Kilda venue back in 2016 with a 30-year agreement.