“Our video views have increased by 225%, so we know that [our users] just want more and more video content […] In the almost three years that I’ve been at Twitter this is by far one of the most exciting times to be here.”

For Episode #4 of The Industry Observer Podcast presented by APRA AMCOS, we chat to Jennie Sager, Twitter’s Head of Entertainment, Asia Pacific.

Recorded from Twitter Australia’s head office in Sydney, Jennie chats about the social giant’s video strategy, bots and fake accounts, why it’s not always nice to be labelled a ‘female’ tech executive, and the best career blunder she’s ever made.

Jennie Sager will be speaking more about music tech and Twitter at BIGSOUND, which takes place in Brisbane from from 5-8 September.

More than 95,000 music creators rely on APRA AMCOS to get paid when their music is used. Australasia’s leading music rights management organisation licenses organisations to play, perform, copy or record music, and distributes the royalties to its members. APRA AMCOS. Made by music.

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