Will Rolling Stone magazine push out another Australian edition? It looks that way after the famed U.S. rock and lifestyle masthead put the call out for staff in Australia and three other global centres.
It’s all part of a renewed push by Rolling Stone International, which has earmarked investments across the U.K. and Asia Pacific throughout this year, part of what the brand describes as its “ambitious global expansion plans.”
Those plans include a pitch for editorial staff and “content creators” in Sydney, London, Jakarta and Singapore, and a promise for regular live events in “core international locations,” though details of its new investments and rollout plans are still sketchy. Whether the Australian staff will feed into an international magazine published offshore, step-up the Aussie content in Rolling Stone’s global consumer-facing website (which boasts about 20 million readers, with more than half of those in the U.S.), or guide a spanking new title are details kept under lock and key.
One thing is for certain…RS is going global. According to a statement issued overnight, the title is intent on increasing local music and entertainment editorial, and tapping various, unidentified markets outside the U.S., with a view to delivering “high quality content that is globally relevant.”