Melbourne-based singer, songwriter and producer Sam Phay has signed with independent music publisher Native Tongue, TIO can exclusively reveal.

The partnership was struck as Phay released his debut EP Botanical, a moody and organic six-track recording which features the previously-released singles ‘Trace’ and ‘Fool.’

Listen to Sam Phay’s ‘Trace’


Brimming with an energy reminiscent of Rüfüs Du Sol and James Blake, Botanical is a side-project of sorts, with Phay finding a gap in writing sessions with other artists to funnel his creative energies.

Native Tongue’s head of creative services Matt Tanner is convinced their new signing is something special.

“While we’ve only just started officially working with Sam,” he says, “we’ve worked with him for a couple of years now and the more we have come to know Sam, the more we’ve come to understand him to be a prodigious talent. As a producer, as a writer and as an artist.”

Listen to Sam Phay’s ‘Fool’


A skilled producer of minimal, electronic music, Phay also brings to the table a set of impressive lungs.

He has co-written and featured on recent tracks by Peach Body, James Crooks and Kuren, with whom he showcased his kick-arse R&B-leaning vocals for a live Like a Version session last year.

Listen to Kuren’s ‘Never Enough’ featuring Sam Phay


At Native Tongue Music Publishing, led by managing director Jaime Gough, Phay joins a roster that includes LANKS, Japanese Wallpaper, Vallis Alps and others.

“It’s been really inspiring to find a team of people that have a belief in my work, are ingrained in a music scene that I love so dearly and also laugh at my jokes,” comments Phay on his new deal.

“Matt was really the first person to put me in the production chair and let me do my thing so it’s really exciting to have him championing me in an official capacity.”

Sam Phay joins the Native Tongue family
Sam Phay joins the Native Tongue family

Phay is managed by ArowAgency, the indie music agency launched in 2016 by former Sony Music staffers Elizabeth Browne and Tamara Georgopoulos.

Stream Sam Phay’s ‘Botanical’