Secret City Records is a small music company doing big things. Founded in 2006 by Justin West, Secret City enjoyed critical success from the outset, scooping the prestigious Polaris Music Prize with its first artist signing, Patrick Watson. Today, Secret City is a new poster child for indies everywhere.

With a small, but growing, team on the ground, West’s company is very much an international one as it builds out a global footprint with technology. In the space of just three years, Secret City’s overall revenues from outside Canada increased from 38% to 65%.  Profits are exploding. It’s no secret: streaming has transformed the business.

The streaming ecosystem “gave us a level of visibility, discoverability, and revenue in Europe that allowed us to invest in growing our entire European footprint,” West explained in Merlin’s recently published “Impact Report,” which devoted a case study to the company.

In today’s digitally-connected world, one year’s worth of streaming business in Scandinavia is now more than all of the previous 10-plus years of Secret City’s business in that territory for physical and download sales combined. Australia is also proving a pleasant surprise.

Justin West will share his story when he speaks at Indie-Con in Adelaide later this month. TIO caught up with the entrepreneur ahead of what will be his first visit to Australia.