Secret Sounds might be busy as one of the biggest names in Aussie music, working hard at presenting the likes of Splendour In The Grass, Falls Festival, and Download, but they’ve now gotten that little bit bigger, partnering up with Holly Rankin (Jack River) and her company Hopeless Utopian.

Earlier this year Holly Rankin met up with Secret Sounds Co-CEO Jessica Ducrou, and the pair soon began bonding over their shared desires for creating unique events that everyone can enjoy.

Now, Secret Sounds have partnered up with Hopeless Utopian to focus on expanding Holly Rankin’s Electric Lady concert series, as well as the regional music and produce festival Grow Your Own.

“It’s super exciting to be working with Holly on Grow Your Own and Electric Lady, she is smart, ambitious, inspiring and fearless with boundless enthusiasm and a vision to boot,” explained Jessica Ducrou.

“The world needs more of Holly, I have no doubt she’ll be wildly successful and am absolutely thrilled I have the opportunity to work alongside her, I’m very much looking forward to the journey ahead.”


While Secret Sounds has been on the scene for quite a few years now, Rankin’s Hopeless Utopian is a relative newcomer, with Electric Lady being founded just last year, and Grow Your Own the year before.