Cool, hip, rad, ruling;  Sheppard is, frankly, none of these. And they’re not losing any sleep over it. The six-piece indie band from Brisbane is flying way under the hipster radar and writing itself a whole new line of descriptors: breaking, tipping-point, international, next big thing.

The pop-rock outfit is returning for a second album campaign with a set-up primed for maximum exposure that covers pretty much all bases, from syncs to live, TV slots, radio, key supports (including 2017 stadium runs with Little Mix and Justin Bieber and upcoming shows with Robbie Williams) and international versions of their popular songs.

Like it or not, Sheppard’s new music has probably already entered your ears.

Watching The Sky, Sheppard’s second album and the followup to 2015’s Bombs Away, is scheduled for release in early May through their label, Empire of Song.  It’ll arrive after a stack of ground work on the previous singles “Keep Me Crazy,” “Edge of the Night,” and the latest number “Coming Home,” which is certified gold and this week sits at its peak position of No. 22 on the ARIA Singles Chart. Its official video was released last week.

Watching The Sky is shaping as anything but your typical indie release

It’ll benefit from a coordinated plan that pushes the album through a major label pipeline around the globe and feeds their music into Latin America and Asia, where Sheppard’s music is finding fans.