Spotify thrusts thousands of tracks into unsuspecting ears each day. Now, the streaming giant wants their content providers to have a turn.

The Swedish tech firm today launched a new feature in beta as part of its Spotify for Artists and Spotify Analytics tools, which allows artists and labels and to submit their unreleased music directly to Spotify’s editorial team.

It works like this: if you’ve a Spotify for Artists account owner or a label rep with a sub for Spotify Analytics, just log in, select an unreleased song for playlist consideration and send it their way.

“Editors will be searching through submissions based on the information you share to find unreleased music to consider for their playlists,” the company explains in a blog post.

Spotify is massively upbeat on this exercise, which its claims will offer “unprecedented, efficient and easy access” to its entire global editorial team. For artists and their teams, it can “provide context” around their music, and help reach the right people. And for Spotify, loads of metadata.

According to the streamer, more than 75,000 artists are featured on its editorial playlists each week, and another 150,000 on Discover Weekly.

A Spotify spokesperson says the product rollout is just the first step in a process to connect music with the right people. “We’ll continue to improve this feature based on partner feedback,” the spokesperson adds.

Drake saturation
And they do need help…