The creative sector has a new ace up its sleeve in the fight against online piracy.
Some of the world’s largest digital media and entertainment corporations have united under the Alliance for Creativity and Entertainment, or ACE, a coalition with a mission to finally stamp out online piracy.
The RIAA, BBC, Amazon, Netflix, CBS, Warner Bros. Entertainment, Foxtel and Australia’s Village Roadshow are among the 30 studios, networks and digital companies who’ve signed up for ACE, which promises to get tough on copyright theft with a “strength in numbers” approach.
It’s certainly not the first time creative giants have put aside their differences to fight for the same cause. An alliance of 34 studios and broadcasters banded together as AFACT in a well-publicized legal spat with the W.A. internet service provider iiNet, which was heard in Australia’s highest courts but ultimately found the ISP should bear no liability for third parties’ illegal activity on its networks. The formation of ACE, however, hits another level on the industrial scale.
“The Internet has been an enormous opportunity for creativity,” ACE explains in its mission statement, “but as more content moves online, artists and creators are increasingly harmed by online piracy and the unauthorised and unlicensed use of their works.”
Digital piracy has plagued the content industries since the turn of the millennium, and despite best efforts to contain the problem (initially with lawsuits, then with licensing) the war is far from over.