For eleven years, Stacey Wilhelm has stood at the helm of one of the largest music festivals and conferences in the world, the annual SXSW in Austin, Texas.

As Senior Manager for SXSW Music, Wilhelm has contributed to the planning and production of the mega showcase festival, working alongside a team of dedicated programmers to curate the always eclectic lineup of new, developing and established artists.

This year’s event saw Australian acts like Gang of Youths, Gordi and Stella Donnelly perform alongside music heavyweights Run-DMC, Noah Cyrus, Common, Action Bronson and Currensy.

Stacey Wilhelm is also speaking at two-day music industry conference CHANGES in Melbourne (July 4 and 5). Wilhelm joins an impressive lineup of experts, mentors and storytellers from across the industry including VERSUS Creative/Coachella’s Rishi Shah, Michelle Landry of Bowery Presents/Rough Trade, Carly James of Paradigm Talent Agency, and Pitchfork Contributing Editor Jenn Pelly, among many more.

As a primer of sorts to the indelible wisdom Wilhelm will impart, TIO asked her about the increasing Australian contingent to SXSW, the conference’s surprise performances from big-name acts, the three things that keep her sane, and more.