Tash Sultana is entering the jungle that is the live entertainment industry.

The DIY superstar-in-waiting is launching a booking agency Lonely Lands Agency, a new venture with her co-managers, UNIFIED Music Group CEO Jaddan Comerford and Lemon Tree Music co-founder Regan Lethbridge.

For Sultana, whose breakthrough “Jungle” is closing in on 50 million views on YouTube, raced past 100 million hits on Spotify and has topped 500 million plays across all streaming platforms, this first foray into the live space makes perfect sense.

“It’s not uncommon to see artists have their own labels and publishing companies “she tells TIO. “So I thought, why not represent myself on the live aspect as well.”

Tash Sultana’s “Jungle.”

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Based at UNIFIED’S headquarters in Richmond, Melbourne, Lonely Lands is now open for business, with senior agent Harry Moore on board and UNIFIED employee Desiree Venuto taking on duties as assistant booking agent.

Its initial roster features is a deep dive into Australia’s music scene, from Ash Grunwald to Bootleg Rascal, CLEWS, Garret Kato, Jakubi, John Floreani, Ocean Alley, Pierce Brothers, Stand Atlantic, Tones And I, The Belligerents, The Moving Stills, The Pinheads, Trophy Eyes, West Thebarton, Ziggy Alberts and, of course, Sultana.