Taylor Swift has had a pretty big month. Fresh from winning her sexual assault case in court, the US music superstar also announced the release of a new album, single, and a new plan for buying tickets to her upcoming tour, which has left some fans pretty upset.
As Alternative Press reports, Taylor Swift has announced tour dates in support of her new album Reputation, partnering with Ticketmaster in the process to help distribute tickets. But there’s just one aspect to this whole deal which has left a sour taste in fans’ mouths.
See, Taylor Swift is using Ticketmaster’s Verified Fan program to sell these tickets, which, on paper, is fine. The Verified Fan program is designed to deter scammers and ticket bots by emailing a code to fans who pre-register to buy tickets. However Taylor Swift’s program is a little bit different, and is encouraging fans to do tasks to boost their place in line. Tasks which may result in little to no reward.
The program, titled ‘Taylor Swift Tix’, allows users to register to buy tickets like normal, but then gives fans the opportunity to perform activities to skip ahead in the virtual line they will be placed in to receive their ticket code. These activities range from the low-effort and low-cost, including making a promotional social media post, to the other end of the spectrum, which includes buying merch, and copies of the album.