The fifth highest-paid figure in hip-hop hasn’t sold a single record.
Chance the Rapper has ranked in the top echelons of Forbes‘ annual highest-paid hip-hop artists list, placing 5th after taking in US$33 million in the past year.
The 3x Grammy winner is famously yet to ink a record label deal and has made all of his music available for free.
While he did give exclusive streaming rights to his globally revered record Colouring Book to Apple Music for two weeks – and took a cool $500,000 from the tech giant in the process – the album was made available for free on SoundCloud after the two-week exclusivity window. In any case, this cash injection falls outside the twelve-month period detailed in Forbes’ list.
Speaking with Vanity Fair in February, Chance (real name Chancellor Johnathan Bennett) said:
“I make money from touring and selling merchandise, and I honestly believe if you put effort into something and you execute properly, you don’t necessarily have to go through the traditional ways.”
Sean ‘Diddy’ Combs topped the list with US$130 million, Drake placed 2nd with US$94 million, followed by Jay Z (US$42m), and Dr. Dre (US$34.5m).
It should be noted that all the top earners used hip hop as a stepping stone toward their respective successful business ventures. In fact, Diddy hasn’t released any new music in the past year. He did however, sell a portion of his Sean Jean clothing company for US$70 million.