The Orchard, the powerhouse Sony Music-owned distributor and label services company, has licensed its catalogue to Nightlife Music for public performance use in what both parties are calling a huge win and a boon for small businesses and music creators.

Nightlife Music, the Brisbane-based background music specialist and tech firm, services thousands of venues around the country, from restaurants to gyms, retailers and more, and boasts a potential audience of more than six million people each week.

Through the new arrangement, announced Tuesday, the Orchard’s content will also be fed into Nightlife’s next-generation music jukebox, the app-based crowdDJ platform which has rolled out across thousands of venues since its commercial launch in 2016.

In a statement unveiling the “ground-breaking deal,” Stuart Watters, Nightlife’s Director of Licensing and Business Affairs, says the licensed works, “will be used in a legitimate, licensed environment ensuring the copyrights flow directly back to the creators.

“What it also means for Nightlife clients is the depth of content has been turbo-charged, exploding even more variety to our already unique and hand-picked playlists, which of course in turn will make music fans happy.” Terms were not revealed.

The Orchard called the partnership a “watershed”

Henry Compton, Director Australia and New Zealand for The Orchard, described the pact as a “watershed” for the business which “creates a benchmark for artist royalty payments.”