The Brag Media
▼
News November 20, 2019

Has triple j lost its way, or is ‘youth radio’ no longer for you?

Has triple j lost its way, or is ‘youth radio’ no longer for you?

The topic of triple j and its appeal to older listeners has once again been brought up, with presenter Zan Rowe inadvertently kicking off a discussion on Twitter today.

One of the hardest things to acknowledge for any music fan, is that age is slowly catching up with you. You might take note of your first signs of ageing once you realise you can no longer make it through a full-day festival. You might notice it once you see that all the hot bands are younger than you.

Or it might really hit you once you notice that you recognise none of the band’s in the annual triple j Hottest 100.

For music fans who are still young at heart, this is often a crushing realisation. Does it mean you’re out of touch? Does it mean your best days are behind you? Of course not! However, it does mean that you might need need to adopt some age-appropriate listening.

As most Australian music fans would be aware, one of the most common catch-cries of the ageing music fan is that triple j no longer compares to what it was 15 or 20 years ago.

What a concept! Can you imagine the notion that a youth radio station that caters to 18-24 year olds no longer appeals to you like it once did? As writer Nathan Jolly put it last year, “Isn’t it weird how triple j lost its way as soon as I got older?”

Of course, these naysayers aren’t alone, with longtime presenter Zan Rowe taking to Twitter earlier today following the news of a new station lineup following a number of departures over the last few days.

“Feeling like all the presenters who you grew up with are leaving triple j? I get it,” Rowe wrote. “triple j is a youth station. Our very existence is about renewal. Constantly aiming to entertain and inform 18-24 year old Australians.

“Older than that? Double J is tailor made for you.”

What seems like a rather reasonable statement quickly kicked off an online discussion that saw fierce debate about the content of triple j these days, and whether or not older music-lovers are indeed catered for on the station.

While some users noted that they’re “not ready to succumb to ‘Ok boomer’ism yet” by moving over to hearing music of their youth on Double J, others questioned if perhaps the ABC needs more music stations in order to cater for their audience of diverse ages.

Although Zan Rowe noted that their budget restricts not only the ability to accomplish such a feat, but for Double J to move to the FM band, the discussion also turned to the notion of older staff in charge of a youth radio station.

As writer Darren Levin noted, “you can’t claim to be a youth radio station with a culture of renewal when you’ve had 3 music directors in 44 years, 2 of them in their 50s, all of them men.”

While Levin’s comment referred to the likes of Richard Kingsmill (who currently serves as the Group Music Director) and former Music Director Arnold Frolows, current presenters were quick to jump in, including Assistant Music Director Gemma Pike, who countered that women are indeed fairly represented at the station.

“I’ve spent time backfilling as acting Music Director,” Pike explained. “Our music researcher is Karla Ranby. Double J’s Music Director is Dot Markek. Women are a big part of the team.”

“Further to this, female presenters like myself, Zan, Linda etc are vocal and very much valued for our music choices and opinions,” added Bridget Hustwaite. “As is Claire Mooney, the Australian Music Producer for Unearthed.”

Of course, with such a contentious topic, you could likely imagine that Zan Rowe has been feeling the pressure from everyone on Twitter today.

However, one Tweet from her seemed to sum up the feelings, urging punters to take a break from “reacting fervently” towards her on Twitter to give Double J a shot. As Rowe explains, “you might like it.”

Check out the latest generation-spanning Like A Version from triple j:

This article originally appeared on The Industry Observer, which is now part of The Music Network.

Jobs

Powered by
Looking to hire? List your vacancy today!

Related articles