We’ve all been getting by on a stingy 140 characters for over a decade now, but if a new trial by Twitter is deemed successful, we’ll all be experiencing some serious lifestyle creep as we get used to having double that amount to work with.
As Business Insider reports, Twitter has lifted the character limit for all languages except Japanese, Chinese, and Korean for a small percentage of users, citing the difficulties people in certain languages have expressing themselves in so few characters – a problem that has only become more apparent as Twitter’s market has grown, and then plateaued.
A company blog post written by product manager Aliza Rosen explains why the aforementioned Asian languages won’t see their limits expanded, and highlight the stark differences between various scripts around the world, noting that 9% of English tweets reach the character limit, as opposed to 0.4% of tweets in Japanese.
“Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese,” Rosen explains. “Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting — which is awesome!”