Universal Music Group and Facebook have finally completed a multi-year agreement that will see the market-leading music company license its catalog across the social media giant’s various platforms.
Both parties heralded the global deal as “unprecedented,” where UMG’s recorded music and publishing catalogues for video are approved for use across Facebook, Instagram and Oculus.
The pact, announced early Friday morning, marks the beginning of Facebook’s long-anticipated – but until now, secret – ambitions in the music space. And it signals the beginning of the end of a sometimes frosty relationship between the music business and the tech giant, which has been accused of building its empire off the back of others’ copyright without passing on the stuff that folds. UMG is the first music company to strike a deal with Facebook, the social media behemoth platform which in March hit 2 billion monthly active users, making it the world’s biggest social app in terms of logged-on users. The U.S. based firm vaulted from 1 to 2 billion users in less than five years.
Over the past year, the Silicon Valley tech titan has been assembling a team of music industry professionals, led by Tamara Hrivnak, a lawyer who worked as director of music partnerships for Google Play and YouTube and earlier served as VP of digital strategy & business affairs for Warner/Chappell Music Publishing, Hrivnak came on board in January and has overseen negotiations with music rights holders.