Universal Music Group chief Lucian Grainge broke new ground for the music biz this week when was honoured as the Cannes Lions Media Person of the Year 2017, an award he promptly dedicated to his late brother, Nigel.

The accolade, established in 1999 and handed out during the annual Cannes Lions International Festival of Creativity, has never been awarded to a music executive, until now. Grainge’s latest win “says much about the convergence of entertainment with marketing and advertising,” enthused Cannes Lions CEO Philip Thomas as he introduced Grainge during a ceremony in the south of France.

Describing the British-born, U.S. based UMG chairman and CEO as the “great hope” for the music business and a champion of new business models and fresh approaches,” Thomas and his organization credited Grainge for “laying the foundation that has led to the music industry’s recent return to growth after nearly a decade of decline.”

It’s the latest in a swelling list of acknowledgments for Grainge, who was knighted by Prince William last year for his accomplishments in the music business, and by leading its biggest music company. A former A&R ­exec who spearheaded UMG’s acquisition of EMI’s recorded music assets and the revitalization of Capitol Records, Grainge has worked with acts from ABBA, The Rolling Stones, Queen and Amy Winehouse and was recognised as the top executive on Billboard’s 2016 Billboard Power 100 list.