UNDR Ctrl has pulled one out of the bag.
The central Sydney creative music agency has unveiled a new management division, UNDR Ctrl Mgmt, and named homegrown electronic duo Bag Raiders as its first signing.
There’s an element of synchronicity to the new arrangement, announced this morning. UNDR Ctrl Director and founder Paul Stix has worked closely with the act since his relocation from the U.K. to Australia in 2010, when he was tapped as their agent during his stint with Modular Records. In the same year, Bag Raiders, the twosome of Jack Glass and Chris Stracey, released their eponymously-titled debut album, which featured a track that would become a hit many years later in the freakiest of ways. That track was, of course, “Shooting Stars,” which went supernova thanks to a viral internet meme (and lives on for eternity with a nod in Katy Perry’s “Swish Swish”).
The song went on to peak at No. 11 on Billboard’s Hot Dance/Electronic Songs in 2017 — almost ten years after its initial release. “We were expecting it to be a little big, because people liked it at the clubs in Australia, but we obviously weren’t expecting a thousand of these videos to be made every day,” Stracey told Billboard when “Shooting Stars” was blowing up.
The shift into management was a natural progression, explains Stix. “With nearly 20 years’ experience working in the Sydney and London music industries, I have picked up a few handy tips along the way that I hope will put me in good stead to manage the good ship of Bag Raiders,” he says.