As a raft of Aussie artists continue to find success and fame a long way from home, Universal Music Australia will chase-down export opportunities for its own roster of artists through a new, global-facing position.

With effect from today (March 26), Universal Music veteran Chris Nelson becomes UMA’s Senior Director, International Export Market, Australia/New Zealand, a newly-created role.

Nelson is based in Los Angeles, the unofficial capital of the pop music world, and will be tasked with developing international prospects for the music giant’s domestic roster, which includes Troye Sivan, Dean Lewis, Alison Wonderland and Lorde.

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Troye Sivan

In short, Nelson will try make the world a smaller for UMA’s artists.

“I want to ensure our domestic artists are involved in the global conversation,” explains George Ash, President, Universal Music Asia Pacific, in a statement announcing the new role.

“We have enjoyed strong international successes and strategically, having Chris in the USA, where we naturally have close ties with our UMG label partners, business partners and several artist management teams makes sense.

“It will make communication with the rest of the world easier as well as working efficiently with our Australian and New Zealand Marketing and A+R teams to ensure we’re delivering innovative global plans.”