It’s no secret that music fans (and even the state government) aren’t too keen on the ticket resale company Viagogo, but now it seems that the company’s reputation has taken another hit, with an undercover investigation in the UK seemingly catching the company selling tickets that don’t actually exist to eager fans.

Over the last month, Ed Sheeran has been making headlines for his new stance on ticket resellers, which has seen countless tickets to his current UK stadium tour cancelled as a way to ensure that fans don’t pay more than face value for them.

“I hate the idea of people paying more than face value for tickets when you can get them at face value,” explained Sheeran to the BBC’s Newsbeat. “People just need to start taking a stance and within two or three years companies like Viagogo are just going to be kaput.”

The method being undertaken at Ed Sheeran’s recent gigs involves promoters going through and ensuring that tickets sold through secondary services are cancelled. Then, as the fan tries to use these tickets at the door to gain entrance, they are given the chance to attempt to claim their money back from sites such as Viagogo and the ability to buy new tickets at face value. While it’s a win for the consumer on paper, many have criticised this new stance.


However, a new investigation by ITV has resulted in surprising footage of a man who claims to work for Viagogo who says he was tasked with buying tickets from scalpers to fulfil existing customer orders at Sheeran’s Wembley Stadium gig.