Jobs that didn’t exist less than a decade ago are shaping the future of the music industry. Those in roles like streaming playlist plugging to digital data scientists are not only hot property, they’re who the industry are beginning to look to for clues around monetisation.

Tristan Berry is what you’d call a well-seasoned industry professional. His years at Nightlife Music and Universal Music Australia, among other roles, saw him study radio and tastemaker sectors to really understand what it takes for artists to attract their attention. The previous three years he’s spent at Sony Music Australia working with the team that has been behind the careers of Australian artists that have gone on to win ARIAs, received triple j Feature Albums, and sold out national tours.

Now, Tristan Berry is carving out a new career for himself. TIO can exclusively reveal there’s a brand new record label in town, Sydney based Viscera Arts.

“I’m all about helping artists succeed in their careers. It’s the reason why I do what I do and it’s what drives me in everything I do” says Berry.

From an outer view Viscera Arts is a record label, which works with artists in the very early stages of their careers. However if you dive a little deeper into the business model there’s a lot more at play and for a segment of artists, it could be the future of the recording industry.