The other day, an artist representative told me they aren’t paid to come up with the artist’s vision for them… “That’s the artist’s job.”

I couldn’t agree more… The era we live in requires a bold and authentic first person perspective.

At the same time, I’ve become more fascinated by positioning in 2019 than ever before.

When you think of the most successful and authentic acts of all time, the Beatles and the Rolling Stones may come to mind.

It’s well known that the Beatles’ manager Brian Epstein got them to clean up their act, most notably with their wearing matching suits and the synchronised bow and the end of their shows, which helped take their rock ‘n roll across the globe.

However, what about the Stones? 

While reading a book about Allen Klein – who at one point represented both artists – I came across a section uncovering the Rolling Stones early interactions with their first manager, Andrew Oldham.

Andrew was responsible for eliminating pianist Ian Stewart from the band because “Ian didn’t quite look right, and besides, six bodies were too many for fans to care about.”

But he didn’t stop there. After struggling to figure out how to get Britain (meanwhile the world) to pay attention to a group of nice middle-class boys, he broke through by guiding the Rolling Stones evolution into the anti-Beatles.