Australians and New Zealanders will get the first spin on YouTube’s new subscription music platform, YouTube Music, which finally launches in these parts next Wednesday (May 23).
After months of beta-testing and drip-feeding details, YouTube last night unveiled its latest foray into legitimate, on-demand streaming, with a service which bundles audio and video across multiple plans and comes with its own “reimagined” mobile app and desktop players.
YouTube Music enters a flourishing, multi-billion-dollar marketplace dominated by Spotify and Apple Music. Spotify, the market leader, claimed a base of paid subscribers in the region of 73-76 million in the first quarter on total active users of 168-171 million. And Apple Music this week announced it had passed 50 million registered users.
YouTube Music swotted up on its rivals
Like Spotify, YouTube Music dangles an ad-supported version which is free to use. The next step up is YouTube Music Premium, which is priced at $11.99 a month for background listening, downloads and, of course, no ads.
At the top end is YouTube Premium, which costs AU$14.99 and offers YouTube Music plus access to all YouTube Originals including Cobra Kai, Step Up: High Water and Youth & Consequences.