UNIFIED Music Group is bolstering its management activities with a new artist signing, a leadership appointment and a pair of artist management hires.

Announced today, rising indie-pop talent Essie Holt is the latest addition to the Melbourne company’s artist management roster, where her career will be guided by Eddie Deal (Trophy Eyes, John Floreani, CLEWS).

Joining the UNIFIED family was “a complete no-brainer,” Holt explains in a statement unveiling her new management arrangement.

Essie Holt, “Magnetise”


A Melbourne native, Holt’s young career is starting to flourish. Her 2018 singles “Magnetise” and “Better For You” were both added to spot rotation on triple and her new track “Give Me The Night,” released this week, scored a four-star review from Triple J’s Group Music Director Richard Kingsmill.

Holt will road-test her new material when she joins British folk-pop artist Nina Nesbitt as the main support on her Australian tour kicking off this month.

In related news, UNIFIED announced Ashleigh Hills’ promotion to co-run the Artist Management unit alongside Jaddan Comerford.

Hills started with UNIFIED in 2017 as Comerford’s assistant, and has had a “front row seat in watching the mechanics” of the independent music company in action, a statement reads. The promotion was announced Thursday, and effective in mid-2018.