Facebook’s music strategy is ramping up and it’s frosty relationship with the music industry is melting into a partnership.

Following deals with Warner Music Group, Universal Music Group and Sony/ATV Music Publishing. the social giant has signed on the independent music sector via deals with Merlin, Beggars Group, [PIAS] and Ingroove.

Similar to its deals with the majors, these contracts will make their catalogues available to users on Facebook, Instagram, Messenger and Oculus, who will be able to upload and share videos containing the companies’ licensed music.

Facebook has been busy gaining the industry’s confidence, with similar rights deals previously locked in with Kobalt Music Publishing, Global Music Rights, HFA/Rumblefish and pan-European rights company ICE, which supports over 250,000 rightsholders and multi-territory digital music companies.

Facebook independent label business development lead Jeremy Sirota said:

“We are excited to partner with the thousands of global labels represented by Merlin, Beggars, [PIAS] and Ingrooves. We value their history and artists, and we’re thrilled that they’re supportive of Facebook’s vision of what music can bring to people on our platforms. This is just the beginning — we look forward to continuing to expand opportunities for the independent community to empower their voices.”