Nightlife Music, the Australian background music specialist, has created a labelling system to help music fans identify homegrown tunes on its bespoke on-demand platform, TIO can exclusively reveal.

The Australian Played campaign launches today in crowdDJ, its in-venue music request app which features a licensed catalogue of more than 52,000 works and serves more than 5,000 sites around the country.

Its ambition is to remove the mystery around a track’s origins and boost exposure for local acts, in much the same way Australian-made goods are (sometimes) clearly labelled on supermarket shelves.

There’s no mistaking the new true-blue design: a map of Australia rendered in green and gold, accompanying the slogan Australian Played.

nightlife australian played
Australian Played logo

The initiative rises out of raging debate from across the industry and artist circles on content quotas and whether commercial networks are dodging their obligations.

Earlier this year, ARIA, APRA AMCOS and CRA agreed to work together to determine if non-compliance on quotas was the problem many say it is. Music stations are required to play 25 percent local content under the Commercial Radio Code of Practice, though some industry professional are adamant these targets are often missed.
Nightlife’s Australian Played effort goes live as the second annual Indie-Con kicks off in Adelaide.